Founder & CEO
Julian has more than 20 years experience as an operating executive in international payments and banking, and as an independent advisor to early stage companies and investment firms. Julian has deep expertise in risk management, financial planning, strategy, corporate development, and is active in the early stage investing and startup community. Julian is primarily responsible for business development and due diligence at VIAGlobal.
As Founder and Managing Partner of Maacama Advisors, Julian advised many companies in strategic planning, pricing, competitive intelligence, fundraising, market entry, governance, partnerships and M&A. He is also an Advisor and Mentor at Manos Accelerator.
Julian spent 16 years with Visa, most recently as the Global Head of Enterprise Risk Management. He worked on the merger and reorganization of Visa's six global entities and IPO in 2008. He led Visa's Enterprise Risk Management team, and led risk diligence efforts for all acquisitions, joint ventures and divestitures.
Julian holds a B.S. in Finance from the University of Florida’s Warrington College of Business, and speaks English and Spanish fluently, and is proficient in Portuguese.
RICH DE LA ROSA, CPA
Founder & Board Member
Rich currently serves on VIAGlobal's Board of Directors after leaving his former role as CFO/COO. A leader in business management, corporate finance and strategic sourcing, Rich was primarily responsible for building VIAGlobal’s program infrastructure and partner alliances.
Prior to joining VIAGlobal, Rich served as VP of Finance and Business Operations at eMerge Americas where he was responsible for all financial aspects as well as overseeing key conference operations. Prior to joining eMerge, Rich held positions at Radius Worldwide as Director of Advisory Services, and MTV Networks as Senior Manager of Finance. After attaining his MBA, Rich had the unique experience of leading his family’s 40-year manufacturing business to record growth. Rich started his professional career at KPMG.
Rich earned a Master’s in Business Administration from the University of Miami and a Bachelor’s in Accounting from Georgetown University. He is a licensed Certified Public Accountant with the State of Maryland.